Fractional CMO and growth strategy for early-stage teams.
From ideation to execution, I help startups define key user personas, acquire their initial users, and build a growth strategy that holds up as you scale.
What we can work on together.
Fractional CMO Leadership
On-demand executive guidance to shape and execute growth strategies.
User Persona Development
Deep dives into audience research to understand your key customer segments.
Growth Strategy Design
Comprehensive planning from 0 to 1, including viral and organic growth tactics.
Channel Strategy
Strategic frameworks for digital channels, focused on finding cost-effective acquisition opportunities and optimizing your channel mix.
Metrics & KPIs
The foundation for tracking, analyzing, and optimizing the growth metrics that matter.
Founder Coaching
One-on-one guidance for founders to refine vision, solve challenges, and accelerate growth.
Talent Sourcing & Placement
Connecting startups with agencies and exceptional talent for both fractional and full-time roles, through my extensive network.
Phased, so the work fits where you are.
Foundational Strategy
Define brand positioning, user personas, and core value proposition.
User Acquisition
Build a cost-effective strategy to attract your first users.
Growth Optimization
Scale tactics that foster engagement, retention, and organic growth.
Talent Sourcing
Bring in the right marketing talent from a network of 100+ operators.
Where I'm strongest.
Growth Marketing
Multi-channel acquisition, performance marketing, and influencer partnerships.
Community Building
Growing communities to boost engagement and drive user retention.
Creator Recruitment Strategy
Sourcing, recruiting, and partnering with creators to drive authentic engagement, expand reach, and build brand credibility in target communities.
Product Marketing
Product positioning, user segmentation, and go-to-market strategy.
Budget Optimization
Achieving growth on lean budgets and optimizing spend for maximum impact.
Data-Driven Decisions
A strong focus on metrics to guide strategy and optimize performance across channels.
Board Prep and Presentations
Crafting board-level presentations, aligning stakeholders around key insights and strategy, and presenting data-driven updates that influence high-level decisions.
Before we talk.
What stage of company do you work with?
Mostly early-stage teams, from pre-seed through Series B, in consumer and B2B.
Which industries do you know best?
Gaming, social, dating, edtech, fintech, healthcare, and media.
Can you help us hire marketing talent?
Yes. Through my network of 100+ operators I've worked with, I make warm introductions for fractional, project-based, and full-time roles. See the Operator Network page for details.
I just need advice on one problem. Is there a lighter option?
Yes. You can book a Focused Strategy Session through Hubble and we'll work through one question together.
Let's build together.
If you're ready to accelerate growth and build a solid foundation for your startup, let's talk about how I can help.