Fractional CMO · Growth & GTM Advisor

Go from zero to early traction, then to something that scales.

I'm Justin, a former founder and growth operator with 15+ years of experience. I work with early-stage consumer and B2B startups on audience definition, acquisition systems, and execution.

Pre-seed → Series B  ·  Gaming · Social · Dating · Edtech · Fintech · Healthcare · Media
Portrait of Justin Gerrard, fractional CMO and growth advisor, wearing a black shirt against a dark background.
$55M
Incremental revenue from repositioning a dating app into a live-streaming platform at The Meet Group
6M
Users acquired at Backyard on an $8K/month budget, reaching 600K MAU
$12M+
Budget managed building the performance marketing function at Twitch
300K
Users acquired at Bae with a team of three, leading to an acqui-hire
Led marketing atTwitchDiscordThe Meet GroupBackyardBae
How I help

Three ways to work together.

Hands-on leadership, direct access to proven operators, or a focused one-time conversation. Pick the one that fits your stage.

01 · Fractional CMO

Growth leadership on demand

Executive guidance to shape and execute your growth strategy, from positioning and personas to channels, metrics, and board prep.

Explore the work →
02 · Operator Network

Warm intros to proven operators

Direct access to a curated network of Silicon Valley marketers, builders, and agencies I've personally worked with, for fractional, project, or full-time roles.

See how it works →
03 · Strategy session

A focused conversation

Bring one growth question and get a straight answer. Book a session through Hubble and we'll work through it together.

Book on Hubble →
My approach

A clear, phased approach that adapts to your stage.

01

Foundational Strategy

Define your brand positioning, user personas, and core value proposition.

02

User Acquisition

Develop a cost-effective acquisition strategy to attract your first users.

03

Growth Optimization

Implement scalable growth tactics that foster engagement, retention, and organic growth.

04

Talent Sourcing

Identify and source best-in-class marketing talent through my network of 100+ operators I've previously worked with.

I partner best with founders who value focus, thoughtful sequencing, and momentum over hype.
Podcast

Rush Hour Podcast

Watch the latest episodes and shorts on YouTube.

Watch on YouTube →
LinkedIn

Follow the musings

Follow my consumer and B2B tech musings on LinkedIn.

Connect on LinkedIn →
Next step

Let's build together.

If you're ready to accelerate growth and build a solid foundation for your startup, let's talk about how I can help.